The complexity gap

Your stores already produce food at scale. What's missing is the software to orchestrate catering across 50–100+ locations.

Generic platforms can't handle it

Simple catering SaaS is built for single-location restaurants — not for national chains with per-store capacity, centralized menus, and complex pricing.

Building custom is slow and expensive

Some chains build their own. It takes years, costs millions, and produces a system that only serves one brand. No shared innovation.

Spreadsheets don't scale

Managing orders, capacity, and production across dozens of stores with manual processes breaks down as volume grows.

One platform. Every store. Any brand.

DeliChain covers the entire catering value stream — from customer ordering to in-store production planning.

Centralized Assortment

Manage your entire catering catalog from one place. Control which products are available at which stores, with store-group level configuration.

Production Planning

Each store sees exactly what to produce, when, and in what quantity. Orders flow directly into per-store production schedules.

Multi-Tenant, Multi-Brand

Run multiple retail brands from one installation. Each brand gets its own domain, design, assortment, and pricing — customers never know they share a platform.

Multi-Channel Ordering

Customers order via web, mobile app, or in-store kiosk. One platform powers all channels with consistent assortment and pricing.

A rule engine built for real-world complexity

Catering at chain scale means thousands of rules governing what can be ordered, when, where, and at what price. Our rule engine handles it all.

Capacity Rules

Maximum quantities per day per store group. Prevent over-ordering without manual intervention.

Pickup Date Rules

Control which dates a product is available for ordering. Seasonal menus, holiday specials, lead times.

Pickup Time Rules

Define when products can be collected during the day. Different slots for bakery vs. deli vs. butcher.

Price Rules

Family discounts, absolute discounts, relative discounts. Different pricing for B2B vs. consumer.

Vouchers

Promotional codes, loyalty vouchers, campaign discounts. Fully integrated into the ordering flow.

Store-Specific Availability

Products can be enabled or disabled per store. Customers see only what their chosen store can produce.

Proven at scale

Live with a large national retail group — three brands, 100+ stores, thousands of orders.

Mid-market

Brand 1 · Mid-market

~50 stores

Family catering — buffets, menus, tapas, bakery, butcher. Nationwide coverage.

Value / Hypermarket

Brand 2 · Hypermarket

~20 hypermarkets

Broadest catalog — adds fresh fish, sushi, meat packs, and sausage boxes. Value-oriented pricing.

Premium / Gourmet

Brand 3 · Premium

2 flagship stores

Curated, upscale positioning. Per-store assortment, voucher campaigns, premium branding.

Brands

100+

Stores

90+

Products per tenant

Channels (web, app, kiosk)

Read the Full Case Study

Catering for special events

From Christmas dinner to birthday cakes — the platform handles the unique demands of every occasion.

Christmas Dinner & High-Season Events

Traditional julefrokost, påskefrokost, and konfirmation menus with full add-on management.

Multi-course menus with per-cover pricing and optional add-ons (wine, bread, starters, desserts)

Date-based availability: Christmas menus appear Nov 15 – Dec 24 automatically

Store capacity rules prevent over-ordering during peak season

Real Example

Julefrokostbuffet — 169,- per cover

Add-on starters (+39,-), desserts (+10,- or +39,-), children's menu (79,-). Each add-on adjusts the per-cover price dynamically.

New Year's Eve — Extreme Capacity Control

The highest-demand day of the year for prepared food. The platform makes it manageable.

Per-store daily capacity limits prevent over-ordering — no store gets overwhelmed

Lead time rules: ‘Order by December 27 for New Year’s Eve pickup’

When a store fills up, customers automatically see the next available date

Cross-store visibility lets HQ monitor capacity utilization chain-wide

How It Works

Dynamic capacity management

Each store has a maximum number of orders per day. As orders come in, availability updates in real time. Customers never see a date they can't actually get.

Birthday — The Kagemand with Custom Text

Not just menus and buffets — products with free-text customization and flexible configuration.

Customers type a name on a marzipan ribbon — ‘Peter 8 år’ — directly in the ordering flow

Gender selection (kagemand or kagekone) and candy options (yes/no/vegan)

2-day lead time for bakery production, enforced by the rule engine

Demonstrates platform flexibility beyond menus: free-text fields, option groups, per-item add-on pricing

Kagemand configurator with text input field

From order to pickup

Two ordering flows, one platform. Different brands need different customer journeys — the platform supports both out of the box.

Product-First Flow

Brand 1 & Brand 2 — customer browses products first, then selects store

Browse by occasion or department

Customers land on a branded storefront organized by use case — confirmation, wedding, birthday, everyday. Category navigation, seasonal promotions, and product cards with clear pricing.

Build-your-own configurator showing meat and side selections

Configure your order

Fixed menus or build-your-own configurators with guided selection rules. Choose minimum 2 meats, 1 sauce, 4 sides — optional add-ons adjust the per-cover price dynamically.

Store selector showing available pickup locations

Select pickup store and date

A slide-out panel shows available stores searchable by postal code. Capacity and lead time rules ensure the store can deliver — unavailable dates are greyed out automatically.

Festbuffet product page with per-cover pricing and configuration

Review, pay, and collect

Customers review their order with full price breakdown, pay online, and receive a confirmation with pickup details. The store receives the order directly in their production queue.

Store-First Flow

Brand 3 — customer selects store first, catalog is filtered

Choose your store

Customers start by selecting their store — Store 1 or Store 2. Each store has a different product catalog, so the selection gates the entire experience.

Browse the curated catalog

After selecting a store, customers see only what that location offers. Premium tapas, gourmet menus, and seasonal specials — curated for the upscale brand.

Configure, apply voucher, and pay

Customers select products, configure options, and apply promotional codes like "April15" for 15% off — fully integrated in the checkout flow. The voucher banner at the top of the page drives conversion.

The catering platform built for national retail chains