A large national retail group uses FoodShop to power prepared-to-order food from their deli, bakery, and butcher departments — serving consumers and B2B customers nationwide.
The retail group operates three distinct supermarket brands — a mid-market brand, a hypermarket brand, and a premium grocery concept. Each brand has stores with full deli, bakery, and butcher departments producing food daily.
They wanted to offer prepared-to-order catering — buffets, party menus, celebration cakes, tapas, smørrebrød, and more — from every store, ordered online, picked up in-store. But the complexity was daunting:
No existing platform could handle this combination of multi-brand, multi-store, rule-driven catering at national scale.
The retailer deployed FoodShop as a single platform powering all three brands. Each brand runs on its own domain with its own visual identity, navigation, and product catalog — but shares a common backend for assortment management, ordering, and production planning.
One team manages the product catalog across all brands. Products, images, descriptions, and pricing are configured centrally, with per-brand and per-store overrides where needed.
Capacity rules prevent over-ordering. Pickup-date rules control seasonal availability. Pickup-time rules manage collection windows. Price rules handle discounts and vouchers. All without code.
Customers order via responsive web and native mobile apps (iOS and Android). All channels share the same backend, ensuring consistent availability and pricing.
Each store receives a daily production plan based on incoming orders. No manual aggregation, no spreadsheets — orders flow directly into what the deli, bakery, and butcher need to prepare.
Family catering for everyday and special occasions. Buffets, menus, tapas, bakery, butcher. Dark blue branding, department-led navigation.
Broadest catalog in the group. Adds fresh fish, sushi, meat packs, and sausage boxes. Occasion-led navigation. Bold black branding.
Curated, upscale experience. Store selection gates the experience. Voucher campaigns (e.g., 15% off codes). Elegant serif branding.
Real examples of rules running in production across the retailer's stores:
"Christmas Menu" has a minimum order of 6 servings. Each store group has a daily maximum to prevent production overload.
"Christmas Menu" is only available from November 1st to December 17th — Christmas season.
"Order at least 4 days before pickup" — gives the store time to source ingredients and schedule production.
"Porchetta is currently not available at Store 7" — per-store product control.
Party Buffet base price £15 per cover, with add-on pricing: bread (+£1), starter (+£4), dessert (+£1 or +£4).
The premium brand runs promotional codes like "April15" for 15% off — fully integrated in the checkout flow.
One platform, three brands, 100+ stores — each with its own identity, catalog, and pricing. Customers never know they share a platform. That's the power of true multi-tenancy.
— The FoodShop approach to multi-brand retail catering
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